9 Ways to Source Diverse Candidates and Reduce Hiring Bias

Author Mike Marschke Date 02 Mar 2021

Previously published on HR.com

Many companies committed to initiating or accelerating their diversity and inclusion efforts in 2020. In order for these initiatives to be pursued and not ring hollow, it’s crucial that they be felt internally.

It’s easy to put out a message that your organization is making diversity a priority, but it’s another to actually make it a priority. If diversity is a key objective for your organization it’s important to define what this objective means to your workers.

These initiatives fall on recruiting teams to execute. Creating a diverse company requires alignment from everyone involved in the hiring process, from start to finish.

Source & Attract Diverse Job Seekers

1. Define diversity internally

The first thing organizations need to do when deciding diversity is going to be a priority in the recruitment process is to define what that really means.

We can sometimes fall into the fallacy that diversity in the workplace only revolves around race and gender. It can encompass a variety of characteristics, including but not limited to sex, gender, race, ethnicity, culture, sexual orientation, age, thought, and education.

Diversity in the workplace has been shown to have numerous positive effects. When looking at how inclusive decision-making drives company performance it’s been shown that as the diversity of teams increases so does the chance of making better decisions. In fact, the most diverse teams (age + gender + geographic diversity) made better decisions 87 percent of the time.

Leadership teams can especially benefit from diverse experiences. Executive teams in the top quartile of gender diversity were 21% more likely to outperform on profitability, while ethnic and culturally diverse executive teams were 33% more likely to have industry-leading profitability. Making diversity a priority has been proven to pay off.

2. Create goals & objectives

The only way to know if changes being made to the hiring process are having an impact is to accurately measure them. Tangible goals will help hold recruiting teams accountable and track real progress being made. Companies just starting to build out a diversity hiring plan should start by focusing on candidate pipelines.

If ethnic diversity is an area where your organization is struggling, implement an initiative to increase the number of ethnically diverse candidates in your candidate pool by a certain percentage (i.e. 50% of all candidates will have diverse ethnic backgrounds).

We’ve already touched on the benefits of a diverse leadership team, and this is where enterprise organizations with 10,000+ employees can really have an impact. Industry-leading companies like Google, Microsoft, and Amazon have all committed to making diversity a priority at the leadership level by implementing recruiting goals and objectives.

3. Reevaluate the “must-haves” on job descriptions.

A well-known report from Hewlett Packard reported that men apply for a job when they meet at least 60% of the qualifications, but women apply only if they meet 100% of them. Another study from LinkedIn built on this premise, finding that women were also 26 percent less likely to ask for a referral even when they had a connection to someone at the company who was hiring.

The best compromise is to identify what your true “must-haves” are before opening a role, and only including those in the job description. Condensing these will increase the number of diverse candidates you have in your pipeline.

Shorter job application forms also increase your company’s overall click-to-apply rates. We’ve found on the Fountain platform that avoiding jargon and listing only the critical job duties can yield up to a 22.5% apply rate.

4. Create an equal opportunity hiring statement

An equal opportunity hiring statement typically goes at the end of job postings. It’s a clear way to communicate the company does not discriminate, and goes something like:

“Fountain is proud to be an Equal Opportunity Employer. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.”

Most job postings include similar messaging and if you don’t already have an equal employment opportunity (EEO) statement, finding a template online is a great place to start. These are important messages to have but often come across as generic.

Customize your EEO so when applicants are reading your job posting, it feels like it’s coming from a person and not a corporation. Finish the statement above with a message like this to make it feel more human:

“Even if you do not meet all the requirements above, we still encourage you to apply for this position. While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. What do you have to lose?”

A unique and inclusive EEO statement is good for your employer branding and is the right way to communicate your commitment to diversity and inclusion externally.

Reduce Hiring Bias

There is a tremendous amount of pre-work high volume hiring managers and recruiters must do in order to eliminate bias. The pre-work process begins with defining the need and the search process before you begin to source candidates.

5. Use data to determine where you are and where you need to be.

Oftentimes we don’t know or don’t delve deep enough into the data to really understand how diverse our existing workforce really is. Sometimes we believe we’re further along than we are. Usually, your organization will not reflect what you think is true. But doing the deep dive into the data will tell you where your opportunities are plus, it’s good to have a baseline as you put new efforts in place.

6. Create a search process objective.

Not just for the search itself, but for the overall diversity search process. By looking at your data, it will inform you of what you need to do first. Start by first acknowledging the gaps and call out disparities. There are different elements of diversity, not just identity based, but also institutional dimensions such as hierarchy. Decide how you will measure your success at each stage of the process and develop a timeline by which you will achieve each of those stages.

7. Eliminate bias in your job descriptions.

There is no need to relax your current standards, however, take a hard look at your current job descriptions, when was the last time you updated them? Are there unnecessary skills listed?  There are tools you can use to help you eliminate bias in the job description such as Textio, tapRecruit, and Gender Decoder so that you are not eliminating certain audiences just by the way you describe them.

Also, think about the skills required for the job and what can be learned on the job or is nice to have. Take those items out of the job description.

8. Create three to five candidate personas for each job role.

The candidate persona lets you create criteria for the roles and experiences you’re looking for in an ideal candidate. It also allows you to create deal breakers (objections) along with key skills and interests that are diverse. Be sure to also include different cultural characteristics and mix them up within each of those personas. How can those differences be leveraged as assets to honor who they are and what they can bring to the organization?

9. Create your sourcing strategy and tactics.

Determine who you are going to reach, where will you find them, and how will you reach them. Use your candidate personas to help you determine where you can find those candidates. Leverage diverse schools or professional organizations to broaden your search.



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About the Author

Director, Strategic Programs

Mike Marschke

Mike Marschke is Fountain's Director of Product who has a passion for innovation and optimizing talent acquisition strategies, enhancing candidate experiences, and driving organizational growth.