Great Candidate Experiences Are Only a Text Away

Author Josh Harrisking Date 14 Jul 2020

Great candidate experiences are only a text away. With the vast majority of Americans owning a cell phone (96%), and 81% of them owning a smartphone, job seekers expect to be able to apply for jobs on the go using their mobile device. While it’s important to make sure your job application is mobile-friendly, promoting openings with a mobile experience can also significantly increase your applicant pool. According to a recent Glassdoor study, mobile-friendly job openings increased applicant pools by more than 11.6 percent. 

Now you can reach mobile applicants and keep them engaged while driving higher conversion rates with Fountain’s new Text to Apply feature. Text to Apply by Fountain is a mobile engagement solution that allows job seekers to text a keyword (ex: JOBS) to a shortcode to begin the application process directly from their mobile device of choice. It enables employers to easily capture applicant data while providing an engaging candidate experience anytime, anywhere.

Stay compliant and secure.

Text to Apply allows hiring managers and recruiters to safely and securely interact with applicants through a centralized shortcode, without having to use their personal cell phone. Candidates opt-in to receive communications automatically once they text the keyword to the shortcode, and can unsubscribe at any time. It also restricts the sending or receiving of images and is CCPA compliant.

Build a candidate pipeline.

The Text to Apply shortcode and customized keyword can be displayed on everything from social media posts and digital ads to window clings and takeout bags. There is no need to download an app or scan a QR code as all communications are through text messages.

Engage with automation.
Personalize the message applicants receive immediately after texting the keyword to the shortcode, keeping them engaged. Fountain automatically creates an applicant profile for the job seeker once they text the keyword.

Save time (and money).
By implementing Text to Apply into your recruitment marketing strategy, you’ll save advertising dollars typically spent on job boards while attracting the best talent. With Fountain’s built-in SMS capabilities, you’ll save time with automated reminders and updates once the candidate has applied through Text to Apply.

Let us help you achieve your hiring goals. If you would like to learn more about how Text to Apply can enhance your recruiting strategy, please contact [email protected].


Deliver a better candidate journey.

You want to hire fast, but you also want your candidates to have a smooth journey to their first day of work. Learn how to enhance the applicant experience to build a successful frontline workforce.

Learn more

About the Author

Director, Technical Program Management

Josh Harrisking

Josh Harrisking is the Director of Technical Program Management at Fountain.