Have you started your seasonal hiring yet? While there is plenty of uncertainty ahead, according to MarketWatch, holiday shopping season could begin as early as October 10, 2020.
Just because unemployment is high, doesn’t mean your applicant pool will be filled with an exorbitant amount of quality candidates. And, if the pandemic has taught us anything, it’s that consumers like the ease and personalization of BOPIS (buy online, pick-up in store), as to avoid costly shipping fees. In addition to giving consumers a more convenient way to shop, it also gives them a sense of normalcy of getting out of the house and going to the store, even if only to pick up curbside. According to Google’s recent commissioned survey (June 25, 2020–June 28, 2020) of 18+ online consumers who plan to shop for the holidays, 47% said they’ll use options for BOPIS and 53% said they would seek out stores that offered contactless shopping.
In order to have a successful holiday season this year, you’ll need to make sure you’re scaling your planning and staffing accordingly.
Here are some tips and tricks you can use to make sure you’re set up for success this holiday season from a recruitment perspective.
This holiday season will for sure lean heavily on clever personalized campaigns across digital channels to stand out from the competition. However, ensuring you have the right retail team in place to provide the best customer experience they expect will be key.